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December 1, 2008
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Home > 2008 > JanuaryChristianity Today, January, 2008  |   |  
Spiritual Consumerism's Upside
Why church shopping may not be all bad.



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Recently I read yet another lament of evangelicalism's "consumerist" approach to spiritual matters. Such critiques usually say that evangelicals encourage people to shop around to find the kind of church that meets their spiritual "needs." This needs-centered understanding of the Christian life has fostered a widespread breakdown of denominational and congregational loyalty, critics say. Faithfulness to a specific theological or ecclesiastical tradition has been replaced by "church shopping."

I must confess that I am more vulnerable than most in light of this charge. I am presently co-chairing, on behalf of the Presbyterian Church (USA), the officially sponsored dialogue between representatives of the Roman Catholic Church and four denominations in the Reformed tradition. In a sense, I am the most ecumenical member of the dialogue, having belonged at one time in my life to three of the four sponsoring Reformed denominations: I was raised in a parsonage of the Reformed Church in America, then belonged for 17 years—during my time on the Calvin College faculty—to the Christian Reformed Church, and am now a member of a PC(USA) congregation. Furthermore, my wife and I often attend services in a local Episcopal parish. So when I hear people refer disparagingly to "church shoppers," I feel that I need to defend my own shopping.

I have never thought of myself as "separating" or "seceding" from anything. If someone wanted to characterize my moves as being guided by spiritual tastes, I would have to admit to the appropriateness of that depiction. To the degree, then, that there is anything to this charge of consumerism, I would guess that I am the sort of Christian who participates with a fairly clear conscience in a part of the Christian world where that kind of thing is regularly on display. In fact, I view the pattern that the anti-consumerists criticize as manifesting important strengths.

Anti-consumerist elitism?

I once heard an economist rail against the consumerist patterns of our society, illustrating his point by speaking disdainfully of people who think "that economic freedom means having the right to choose between McDonald's and Burger King." I must confess that on occasion I take a few minutes to think about whether to buy a Quarter Pounder or a Whopper. But what irked me about the economist who put down the kind of culinary choice that some of us consider non-trivial is that he is a wine connoisseur. I recently heard him go into great detail about the relative virtues of two kinds of Cabernet Sauvignon.

The question I wanted to pose to him is not unlike the one I would ask folks who speak disparagingly about a family that switches from a local Methodist parish to a new megachurch charismatic congregation that they find more spiritually fulfilling. Why is that decision a manifestation of consumerism while, say, the moves of Lutheran theologians—I have in mind Father Richard John Neuhaus and Jaroslav Pelikan—to enter into Roman Catholicism and Orthodoxy are not? At the very least, we need to be careful that we are not betraying an elitist bias with the way we toss around the "consumerism" label. The consumption of sermons and worship styles by an ordinary Christian family looking for an enriching spiritual life may not be all that different from the scholars' consumption of theologies and liturgies.

But I want to push this topic a little further. Consider the case of a Fuller Seminary student with whom I recently spoke. Here is a summary of her Christian experience: "I was raised pretty much as a pagan," she reported—until her junior year of university, when she experienced a life-changing encounter with Jesus Christ through Campus Crusade. For a while that group's regular meetings and Bible studies were her only context for Christian formation. In her senior year, however, she worshiped regularly at a local Presbyterian church, where several members of the staff were Fuller graduates, and they urged her to study at Fuller Seminary.





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Displaying 1 - 3 of 41 comments.See all comments
Pastor Dave Poedel, STS   Posted: January 25, 2008 5:51 PM
I made one shift in my 54 years, from Roman Cathoic to Evangelical Catholic (aka Lutheran). The parallels between discernment between various community expressions in the Roman Catholic Church, it is important to note, all fall under the same umbrella. To move from Lutheran to an independent charismatic to a "non-denominational" community church may be a bit different. While there may be some ribbing between Benedictines and Carmlites, the competition between Protestant traditions often makes the move from one to another a form of going from a "lesser" to a "better" Listening to Lutherans who move to a "nondenom" speak of moving from "dead" to "living" (usually not correct) or to something "so much better" is less than charitable and less than honest. I could go for a trend toward fidelity to where you are planted!

Matt Herndon   Posted: January 25, 2008 5:22 PM
Mouw pays scant attention to the terrible downside of consumerism in order to make a slight point on the upside—a point with which few would disagree. Few would argue, for example, that seminary should be a place of exploration. The reality of modern Christian consumerism is that it leads people to make religious decisions based on shallow personal preference, not serious spiritual inquiry. Most Christians don’t leave churches because of “spiritual taste”, but for far more worldly reasons. The early Church was such a strong and vibrant place because their members were compelled by something more important than religious preference. They were motivated by the unity of Christ’s body, which virtually forced them to live lives of grace and cooperation. As it is, we have large numbers of Christians reshuffling themselves according to music style, charismatic pastors, cafeteria-style ministries, and second-tier theological points...instead of working hard to be one as God is one.

Troy Scott   Posted: January 30, 2008 9:55 AM
I have great respect for Dr. Mouw. Unfortunately he doesn't seem to be living in the same world many pastors live in. The kind of shopping he espouses and the kind of shopping we deal with are completely different. I wish most church shopping was as thoughtful as the ones he described. Unfortunately it goes more like - My kids had a great experience last week at another local youth group. They've started reading their Bibles more this past week. It's obvious they need to worship there. So even though we have never actually visited the church ourselves - as their parents we are going to support their decision. It's our new home church. Sorry this leaves so many holes in leadership in your small group and youth ministry. See Ya! Thank you for shopping at Wal Mart.

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